What Is Search Engine Optimization? Search Engine Optimization (SEO), is the practice of optimizing a website for use with search engines. This can involve many things from rebuilding the website, changing the content, or other things with the goal of increasing exposure and traffic.

How Can SEO Help Me? Having your website optimized for search engines can dramatically increase your website traffic. Helping you reach your target audience and stand out from your competitors. This can be a formidable task, but with the right tools and optimization plan, it can be a powerful resource to help you accomplish what your setting out to do.

What is the point of SEO? The goal or point of SEO is to distinguish your website from those around it. Doing so makes your site stand out to search engines which, in turn, makes it stand out to your visitors. Unlike a phone book advertisement or other localized forms of advertising, the internet is accessible by nearly everyone on this planet. Optimizing your website properly for use with popular search engines enables you to reach this vast resource of visitors and customers.

1. URL/Domain contains Keywords and Phrases.

2. Page Title include Keywords and Phrases.

3. <h1> tags close to top of page includes Keywords and Phrases.

4. Link Names using your Keywords and Phrases to other pages within your site.

5. Alt tags include Keywords and Phrases for links and images. 6. Page title is appearing before the sitename.

7. Description tags are important for some Search Engine as this is what they will display in the SERP.

8. Keywords Tags containing keywords.

9. Keywords are at the top of the article and as close as possible to the <h1> tags.

10. Contents coded before Sidebar menu links

11. Image Names using keywords.

12. Produce a Google sitemap

1. Theme focused contents

2. Write in paragraphs of 2-3 sentences.

3. Use headlines tags

4. Use Lists

5. Do not underline texts (Underline reserves for links only)

6. Write conversationally.

7. Write important information first.

8. Focus on what customers want.

9. Use punctuation (- . , ! ” % $ & ~ : to name a few).

 The em dash (—) can be very powerful — leading people to the next bit of text. 
 Get a little creative.

10. Use colorful, positive language and Use words that evoke emotion or motivate people.

11. Paint images with words. Use comparison and adjectives to create pictures in people's minds.

12. Neat

13. No typos and spelling errors.

14. Proof-read content.

1. At least 20 keywords or keyword phrases that people might type into a search engine in order to find your web pages.

2. Get the opinions of people outside of your industry.

3. Check out the Check out the phrases keywords competitors are using

4. Use a ”keyword suggestion tool”